See What You Send

How Our Customer Review System Works

The See What You Send™ customer review system for florists combines high performance, innovative technology, and accountability based on data driven results.

Our customer review system for florists starts with a mobile application that works on Apple devices. A shop takes a photograph after an arrangement is made. The app automatically sends the image with a customized message to the flower buyer. The consumer receives a shop branded email, the photograph, and a request to give a review. When a customer writes a review it appears on a customized webpage. Potential and current customers gain access to the reviews from your shop's homepage.

Standard Features

* An automatic reminder email sent three days after the initial email to increase the number of reviews a shop receives.

* Email bounce notification and flagging.

* Ability to save a photo of an arrangement and automatically set a date in the future to send it to the customer.

* Receive an email for specific types of reviews. Shop employees are designated to receive an email based on the star rating of the review for customer service purposes.

* Respond to a review feature that allows a customer service representative to write a response to a customer’s review.

* Dashboard for easy control over the customer review system including a) system performance statistics; b) a customer support sort feature for rapid identification of all photographs, reviews, and bounced emails based on order number, email address, and date range; and c) social media targeting.

* Multi-user and Multi-shop capability.

Social Media

* Google Reviews: special technique that targets customers who give a positive review and allows them to use the same review for the shop's Google Reviews.

* Facebook:  Share feature that allows customers to share the photo, review, and shop information on his or her Facebook Newsfeed.

* Facebook: Like feature that allows customers to follow a shop's Facebook page.

* Yelp: special technique that targets customers who give a positive review and allows them to use the same review for the shop's Yelp page.

SEO

* SEO package generates a “star-rated” organic result in search engines that increases shop visibility on broad regional keyword searches conducted by flower buyers. Shops using our system are getting many unpaid organic searches that go directly to their review page. See our blog for more information.

To Learn More About See What You Send: Click Here

Introduction

In November 2015 we released several techniques to target people who give flower shops a positive See What You Send review. These techniques result in increased Google reviews. The shops that use our system gain influence over consumer purchasing decisions and dominance over competitors in Goggle local business listings and organic search results.

 Google Reviews

Google reviews are hard to get. See What You Send helps a flower shop rise to the top of what is called the Google Local Stack by getting your customers to write Google reviews. The Local Stack is the listing of three businesses displayed on the first page of search engine results. Being listed in the Local Stack attracts the attention of potential flower buyers. The combination of a large number of reviews with a high star rating influences consumers to click through to your website, call your shop, or use a map to drive to your retail location. Research on consumer behavior indicates people are willing to pay higher prices for goods and services from companies that have high customer reviews.

 There are other benefits to receiving positive Google reviews. The more Google reviews you have, the more exposure you receive across Google's many properties. Google Reviews show up all over the place and are displayed across sites beyond just search engine results. Google customer reviews affect the listing of your shop in the Local Stack and organic search results. See What You Send techniques are built to effect Google’s local search algorithm and its updates. A wide number of factors influence getting listed in the Local stack and rising to the top of organic searches. Google favors its own “native” reviews in its local search algorithm.

For example, there are 50 top factors that determine if a business gets listed in the Local Stack and where it gets listed. The quantity of native Google Reviews with text is the 10th most important factor taken into consideration by Google. Review quantity, the frequency of obtaining reviews, and having reviews with different comments all play a factor in being placed in the Local stack and in organic search reviews. To learn more read the MOZ 2015 Local Search Ranking Factors Survey.

Six Case Studies

The See What You Send customer review system combines high performance, innovative technology, and accountability based on data driven results. These principles are illustrated in six case studies we recently did on how our system performs on obtaining Google reviews and influencing Local Stack listings.

McShan Florist

George's Flowers

Flower Patch

Ashland Addison

Salvy the Florist

Owlfies Flowers and Gifts

Highlights From The Six Case Studies

* Shops using See What You Send dominate the Google Local sections at the top of search results.

* 202 out of the 206 Google Reviews given in the six case studies were 5 stars or 98% of all Google Reviews acquired by our new technique were 5 stars. These results help a shop increase its aggregate Google star rating.

* 92% of all Google Reviews given to the six case study shops in aggregate after our new technique was implemented in mid-November are verified as coming from See What You Send.

* 70% of the total Google Reviews given to the six case study shops in aggregate, for all time, are verified as coming from See What You Send.

Across the board all of the shops that use the See What You Send technique to obtain Google reviews, no matter the size, benefit in higher Internet visibility and increased sales.

To Receive More Information About See What You Send: Click Here

The See What You Send™  customer review system for florists combines high performance, innovative technology, and accountability based on data driven results.

To  learn more about our system, take advantage of our free 45 day trial, or schedule a demonstration of our system click here. 

Feel free to call us at 781-780-1483 or to email Chris Stacey at cstacey@seewhatyousend.com .

Facebook Shares

See What You Send allows customers who give a shop a positive review to share it on their Facebook timeline. Our share feature shows the shop logo, shop telephone number, photograph of the arrangement that was reviewed, and the review text. We've found that consumers enjoy showing off their flower reviews to friends on Facebook. Then, their Facebook friends engage with shared reviews by sharing them again, giving them likes, and comments. This type of interaction on Facebook creates a "buzz" and is a powerful way to brand your shop based on consumer endorsements.

Facebook Likes

There are several areas throughout the See What You Send customer review system where customers and anyone viewing a review page can give a Like to follow a shop's Facebook page.

Large volume shops receive an average of 8 Facebook Likes per month. Mid to lower volume shops obtain an average of 3 Facebook Likes  per month.

To Learn More About See What You Send: Click Here

The Bottom Line

To compete effectively as a retail flower shop you need customer reviews. See What You Send™ is a customer review system for florists that increases sales, enhances customer service, and generates positive social media reviews. Customer reviews create consumer confidence, trust and loyalty. Sending a photograph enhances a shop's credibility. Getting fresh Google and Yelp reviews on a continual basis dominates competitors on the Internet. We know from client reports that our system positively affects a shop's bottom line. That's why we offer a free 45 day trial and a 3 month money back guarantee.  

Customers Love Getting a Photo: High Open and Review Rates

Customers really want to receive a photograph of a floral arrangement or gift basket before it's delivered to the recipient. Our 75%-85% open rate proves it. Companies strive to get a 20% open rate of their marketing emails. Our high open rate enhances your shop's brand and reinforces your reputation of providing quality customer service.

Grateful customers give flower shops using See What You Send™ positive reviews. Our review rate ranges from 25%-35%. All florists using our system receive a 4 or 5 star review at least 90% of the time. 

Research on How Customer Reviews Influence Buying Decisions

See What You Send™ is a triple threat to your competitors. Our system generates your own customer reviews with a photo, hard to get Google reviews, and Yelp Reviews. These reviews deeply shape consumer buying habits as research from Bright Local illustrates:

* 92% of consumers now read online reviews

* 40% of consumers form an opinion by reading just 1-3 reviews 

* Star rating is #1 factor used by consumers to judge a business

* 44% say a review must be written within 1 month to be relevant

* Only 13% of consumers consider using a business that has a 1 or 2 star rating

* 68% say positive reviews make them trust a local business more 

* Consumers are becoming more concerned about fake reviews

See the Bright Local Consumer Review Surveys

An Enthusiastic Array of Reviews From Shops Using SWYS

We've found some basic trends in the types of reviews customers give florists who use our system.

First Time Customer Reviews: Many customers identify themselves as first time buyers. They connect receiving a photograph along with getting a quality product and service to using the florist in the future. See a sample of these reviews.

Declaration of Repeat Business: Approximately 6% of all customer reviews for each florist in our system are from people who vouch to make a repeat purchase. See a sample of these reviews.

Expressions of Gratitude: Approximately 30% of all customer reviews for each florist in our system directly say "thank you" for a combination of receiving a photograph, getting fabulous customer service, and appreciating the quality of the floral design. See a sample of these reviews.

Desire to Use a Local Florist: A small number of people compare the service they receive from a local florist to a nationally advertised wire service. See a sample of these reviews.  

We encourage you to visit our website at www.seewhatyousend.com to see all of the reviews consumers give florists using our system.

To Learn More About See What You Send: Click Here

MAS Direct POS system is exclusively integrated with the See What You Send™ customer review system. Our collaboration increases the efficiency and effectiveness of our software for MAS Direct florists.     

MAS Direct Clients

- Ashland Addison Florist Company, Chicago, IL.  Reviews

- Expressions in Bloom, Corvallis, OR.  Reviews

- Flower Patch, Salt Lake City, UT. 5 shops. Exclusive License.  Reviews

- George's Flowers, Roanoke, VA.  Reviews

- McShan Florist, Dallas, TX.  Exclusive License.  Reviews

MAS users are the best source of information about the value of the See What You Send™ integration. We encourage you to email or call your peers to get their opinion and insights on why our customer review system is a powerful asset.

Our MAS Integration Pays Off in Customer Service

The customer service features you receive as an integrated MAS user with See What You Send™ increases your profit margins. Use of the system decreases customer credits, replacement orders, and delivery costs. 

Here is an impromptu video with a McShan Florist Customer Service representative that illustrates how you can save money with See What You Send. Click Here to see the video.

To Learn More About the Complete Features and Benefits of MAS Direct Integration: Click Here